Heads & Tales was my senior capstone project. For the assignment we had to choose a topic for which we would like to raise awareness. I presented the idea that cartoons can be very effective with developmental benefits of good storytelling in reaching a younger audience. The project was shaped throughout the course of the semester and my final deliverable was a streaming service format. Each program would include a full breakdown of the story and concept art for the viewer to explore. The branding for the service was bold, bubbly and saturated to resonate with my youthful target audience.