Makoi

Overview
Logo

The concept of Makoi is a new way to package sushi. Rather than a standard plastic box, Makoi packages sushi in a tube. The tube will use a similar mechanism as deodorant containers, allowing users to twist the bottom and dispense the sushi roll out of the top one piece at a time. The name Makoi is a combination of maki, a type of sushi and koi, since the container is designed to resemble koinobori, traditional japanese windsocks made to look like fish.

Logomark

Patterns

Branding

Logomark

Patterns

Mockups
Typography
Color palette

Gill Sans Ultra Bold Condensed

Gill Sans MT

Color palette